Vizrt Adds AI-Powered AR Graphics to Zoom Meetings and Rooms

Vizrt has unveiled two new AI-powered solutions for Zoom that aim to transform corporate communications with broadcast-quality visuals and augmented reality experiences.

Developed in partnership with Zoom, the AI-first collaboration platform, the new tools — InteractifAI and CaptivAIte — enable organizations to enhance product launches, training sessions, town halls and executive presentations with immersive, data-driven visuals directly within Zoom Meetings and Zoom Rooms.

InteractifAI is designed for everyday Zoom users, allowing presenters to overlay professional graphics directly onto participant video streams without complex setup. Using one-click templates, users can add branded elements such as names, job titles, logos, agendas, QR codes and live data sources, replacing static slide decks with dynamic visual storytelling. As a Zoom App built on the Surface Framework, InteractifAI runs natively alongside Zoom Meetings.

CaptivAIte targets higher-end enterprise environments, integrating AI-powered augmented reality graphics into Custom AV Zoom Rooms. Powered by Vizrt’s AI Keyer technology, the solution enables real-time AR graphics and remote contributor “teleportation” without the need for traditional green screen setups, effectively turning Zoom Rooms into professional-grade studios.

The solutions leverage Zoom’s recent integration of NDI, the AV-over-IP connectivity standard, enabling streamlined workflows and higher production value within Zoom environments.

Rohit Nagarajan, CEO of Vizrt, said the tools address the growing need for clarity and engagement in virtual communication. “Visual elements that illustrate and contextualize information help teams cut through noise and drive action,” he said.

Andy Carluccio, Head of Client Innovation at Zoom, added that the partnership brings immersive video capabilities to enterprise users by combining Vizrt’s graphics expertise with Zoom’s broadcast-grade meeting and room solutions.

Vizrt has also joined Zoom’s ISV Exchange Program, allowing customers to purchase InteractifAI and CaptivAIte directly through Zoom.