Ross Video, a global leader in live video production solutions, is deepening its commitment to India and the wider SAARC region with the strategic appointment of Bhaskar Majumdar as General Manager. With over two decades of experience across broadcast, OTT, and cloud-based media workflows, Majumdar brings a sharp focus on scaling operations, expanding verticals like sports and corporate AV, and driving adoption of cutting-edge technologies including AR, HTML5 graphics, and AI. In this exclusive interview, he shares his vision for Ross Video’s growth, the opportunities in emerging markets, and why the SAARC region is poised to lead innovation in broadcast technology.
Bhaskar, could you begin by telling us about your professional journey and what brought you to Ross Video?
I’ve been in the broadcast industry for well over 20 years, working with key players on the transmission, system integration, and production sides. And I’ve been involved in major projects in the SAARC region for sports and general entertainment channels over the last few years. I have a background as an engineer, so some Ross Video products and solutions have been built by my teams at the previous companies I worked for. I was well aware that Ross is a world-class brand. Ross has quite a good customer base in the SAARC region and is becoming one of the market leaders in the area, so when I got the news that Ross wanted to expand its presence in the SAARC region with a new office and a larger, stronger team, that interested me a lot.
As the General Manager for the SAARC region, what does your role entail on a day-to-day basis?
First, running the business — the day-to-day operations as we execute our expansion plans. With all kinds of new TV channels still growing in the SAARC region — we have more than 850 channels in India — we have a lot of work to do. And that includes Bangladesh, Sri Lanka, Nepal and the Maldives. We are working hard to ensure our customers in those regions have a bit more coverage in terms of sales and support teams so we can say Yes when they want to scale up and do bigger and better projects.
What are some of the key challenges and opportunities you’ve encountered while growing Ross Video’s footprint in this region?
The main question I am thinking about is, how can we scale the corporate business in the region based on the success that we’ve had so far? And are there other areas or verticals that could be worth growing? We have a decent footprint in broadcasting, but there are lot of opportunities in the sports vertical, too.
For example, we are already doing a lot of spidercam business — the SAARC region is already one of spidercam’s largest global markets. Those existing relationships give us an opportunity to get deeper into the sports segment by giving those customers a chance to try more of our core products, like our Carbonite switchers, XPression graphics software, and robotic camera control systems like Furio and Artimo.
What are some of the key markets or verticals driving growth for Ross Video in this region — is it broadcast, live production, sports, or government?
Broadcast is a strong base for us that is still growing fast. One of the newer segments we are looking at is the corporate AV space, which we are still assessing: How and what should our strategy be going into that market? We already have great solutions for this market and success stories in the region. Some big global tech companies have trusted Ross with projects — specifically the offices in India. And as I mentioned, sports and live events are other verticals where we expect a lot of growth.
Ross Video is known for continuous innovation — what are some of the most exciting new technologies or solutions the company introduced in 2025?
HTML5 graphics are definitely making waves in this region. There are also a lot of augmented reality studios being set up in India, so I think there is an opportunity for our augmented reality products product line and robotic camera systems. There is lots of experimentation because many sports productions are very forward-looking and have the money to try new technology first.
What role is AI or automation playing in Ross Video’s current and upcoming solutions?
We’re already seeing quite a few of the news channels in the region experiment with AI anchors, only for maybe an hour or two a day. But they put up an AI anchor, and the AI anchor runs the show. In the back end, a lot of software developers use AI assistants to help them code faster and more accurately. Ross Video recently trained and launched a technical support bot, which is trained specifically on our documentation so it can help customers get a technically accurate, fast answer through the website. And I expect to see it being integrated into a lot more products in the years ahead.
What are your thoughts on the integration of cloud-based workflows in India’s media and broadcast ecosystem? Are we ready for full-scale adoption?
Cloud production is being experimented with in smaller use cases. Cloud productions are being deployed, but I haven’t seen larger media companies going completely to cloud production. There are still issues with high-res file internet transport on the internet and the costs related to that. So, it’s still in the proof-of-concept stage with the larger media broadcasters, but they are experimenting more and more as the benefits become clearer.
How do you envision the future of Ross Video in India and the broader SAARC region over the next 3–5 years?
We are optimistic about the prospects in the SAARC region and see healthy growth across segments, be it in broadcast, sports or corporate. Ross Video is setting up the infrastructure and expanding our team to be the leading player in the Live Video Production market in this region.
What excites you the most about the future of broadcast technology?
One great thing about this industry and the SAARC region is that people are really keen to use newer technology, to experiment with it, and then to deploy it in their productions. This is not one of the follower markets where the risk-taking ability is slightly lower, and you want to build more conservative solutions. This region is evolving fast, and we have some ambitious goals, so I expect it will be an exciting time of growth over the next few years.
Finally, what message would you like to share with broadcasters and production houses in India who are exploring future-ready technologies?
Ross Video is committed to India and the SAARC region, and we are here to support your projects. We will work closely with your teams to deliver world-class media infrastructure so that you can grow your business organically.