Owned by Interactive Media Mix, Inc. (IMX), a leading Korean entertainment distributor, Channel K offers a curated selection of culture-defining classics and contemporaryKoreandramas, critically acclaimed movies, K-pop concerts, and reality shows, including titles such as Summer Strike, Personal Taste, 2024 BTS FESTA: Message from Jin, Our Season, Joint Security Area (JSA), and The Battle: Roar to Victory, to name a few

Channel K will be available as an add-on subscription in India for a monthly fee of INR 79, with a specialinaugural price of INR 1 for the first month

With add-on subscriptions, part of Amazon’s video entertainment marketplace, customers get friction-free and convenient access to a wide range of premium content available at a single destination—Prime Video

MUMBAI—November 21, 2024—Prime Video, India’s most loved entertainment destination, today launched Channel K, Interactive Media Mix, Inc. (IMX)’spremium Korean entertainment channel, as an add-on subscription. As the home to some of the most popular series, movies, K-pop concerts, and reality shows, Channel K will offer Prime membersan immersive Hallyu experience with blockbuster series such as Summer Strike, Personal Taste, acclaimed movies like Our Season, Joint Security Area (JSA), and The Battle: Roar to Victory,NCT Nation and Made in Korea: The K-Pop Experience, in addition to providing Indian BTS fans exclusive access to the 2024 BTS FESTA: Message from Jin, with concert footage and documentaries showcasing deep insights into the journey and artistry of these global icons.

Prime members can enjoy a diverse range of celebrated Korean content by purchasing an add-on subscription to Channel K at a monthlyfee of INR 79, with a special limited time* inaugural price of INR 1for the first month.

“Since its launch in India, add-on subscriptions on Prime Video have served as the launchpad for several international streaming services in the country,” said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video. “Over the past few years, we have seen tremendous increase in the popularity of Korean content on Prime Video in India, including series like Marry My Husband, No Gain No Love, Jinny’s Kitchen, and more, that were loved by our customers. We are now thrilled to launch Channel K in India and give Prime members an opportunity to get an even wider selection of scripted and unscripted Korean content with this new add-on offering.”

“Our mission with Channel K is to deliver premium Korean entertainment to a global audience, building cultural bridges and enhancing the viewing experience for Indian fans,” said Sohn Il-Hyung, CEO of IMX. “Post our successful collaboration in Japan, we are thrilled to work with Prime Video to launch Channel K in India as an add-on subscription, and through their reach in India, take the Hallyu wave even deeper in the country.”

Benefits of add-on subscriptions on Prime Video for Prime members include:

• No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
• More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With add-on subscriptions they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
• Enjoy your favourite features, no matter which service: Customers can enjoy X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.
• More Choice: With add-on subscriptions, Prime members can access thousands of additional titles across 20+ OTT services, including Channel K.

*Offer ends at 12 noon on 5th December 2024

ABOUT PRIME VIDEO

Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Citadel: Honey Bunny, Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Citadel: Diana, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, SooraraiPottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, SarpattaParambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favourite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. For more info visit www.amazon.com/primevideo.

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ABOUT IMX

Founded in 2001, IMX has been at the forefront of expanding Korean content across Asia, pioneering Japan’s first drama VOD service and igniting the “Yonsama Fever” that fueled the Korean Wave. Following Channel K’s success in Japan, IMX recently launched Music K, a K-pop-focused channel, on Amazon Prime Video Japan on November 13, 2024. Channel K India will be operated by IMX MNC PTE. LTD., a dedicated subsidiary that supports IMX’s global expansion.