Sony upgrades the Sony Media Technology Centre with latest Broadcast products for UHD & IP Remote production and enhancement of the Cinema Line-up

This is the first and only such facility in India

Sony Media Technology Centre (SMTC) offers the content creation industry a one-stop resource for everything related to state-of-the-art technologies and end-to-end production workflow solutions from Sony. SMTC based out of Whistling Woods International, Mumbai offers training, seminars, special events, and other services for industry professionals, including broadcasters, system integrators, WWIL Students and Sony partners—symbolizing Sony’s continuous efforts to contribute to the content creation industry by bringing the culture of technology and imaging to the next generation.

We believe the production community needs a place to come together, share experiences and stay current with the latest technology. With the Sony Media Technology Center, Sony has made a long-term commitment to taking a more active role in enhancement of Skills of Content Creators and Broadcast Professionals and the filmmaking community.

The upgraded SMTC will be a showcase for Sony’s “Networked Live” which is designed to transform production workflows. It includes Nevion Virtuoso a key component of Networked Live which provides functionality to the Media transport and Hybrid Processing & Operations building blocks and VideoIPath which is a comprehensive orchestration and SDN control system. IP technology can revolutionize live production workflows, making them nimbler and allowing resources (studios, control rooms, equipment and people) to be shared within and across locations – effectively enabling remote and distributed production.

Additionally, SMTC will be equipped with Sony’s new Venice 2 full-frame motion picture camera, already accepted by production professionals as a new standard for cinematography along with other Cinema Line-up models like FX9, FX6, and FX3 with G Master Lenses. The facility also features a theatre equipped for screenings 4K content using Sony digital cinema projectors.

Mikio Kita, Vice President, Media Solution Business, Sony Corporation said “SMTC is Sony’s first and only such facility in India, and the fourth such facility in the world, preceded only by USA, UK & China”. He added, “SMTC previously Relaunched in India in 2016 and since then, SMTC has been providing training to all leading media professionals and students of WWI. With this collaboration between SMTC and WWI, the first phase of 4K cinema market development has established successfully.”

“Sony is delighted to take the technology innovation ahead by enhancing the Sony Media Technology Center, said Makino Ryo, Associate Director, Professional Solution Division, Sony India. “With IP Remote Production” becoming critical tools especially in Sports broadcasting fields, SMTC will act as a great platform for aspiring industry professionals.” At the same time upgraded facility will showcase our latest UHD Technologies to support industry 4K production and help our regionals broadcasters plan the HD migration.

The new center is home to some of the finest products catering to the entertainment and broadcasting industry and content creators.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.