Cineom's turnkey deployment powers Shemaroo's post facility

Mumbai based Shemaroo is one of the largest content catalogue owners of Bollywood feature films and television programs.

Mumbai based Shemaroo is one of the largest content catalogue owners of Bollywood feature films and television programs. The content at Shemaroo is digitalized and repurposed for deliveries across major multi -platforms such as broadcast, OTT and direct-to-home (DTH). Since Shemaroo has been beaming its content across various digital platforms, the task of managing and storage of 3400 + titles was a huge challenge. Shemaroo wanted to opt for a robust and reliable solution to store and process the content and they decided to tie-up with Cineom for this deployment. Cineom, a leading system integrator has been working very closely with Shemaroo since the last two decades.

Cineom integrated a 1.5 PetaByte of EditShare performance storage solution along with PAM workflow and designed a complete centralised working environment with high layer of data security.The ease of storage scalability allows Shemaroo to expand to 1.5PB without any technical obstacle. Cineom has been instrumental in setting up the 40Gb network spine alongside 40Gb switches and Fibre cabling interfacing, two unique areas for a collaborative work process. Shemaroo is the only post facility in India deployed with a 40 Gb network backbone.

“Shemaroo is one of the largest content catalogue owners. We needed an extremely effective workflow to cater to all our production needs , right from scanning, processing and transforming. Cineom has been our trusted partner since the last two decades. They have designed and built our post facility in Mumbai and catered to all our needs. They have a talented team of design engineers and installation team with a high level of expertise in execution. Cineom has designed our post facility with 1.5 PB of storage and they have considered the factors such as performance output, security and scalability, which will help us to have a seamless centralised workflow with MAM in place. This also makes Shemaroo future ready in terms of technology”, said Hemant Karani, Sr. Vice President & Head of Studio and Technology, Shemaroo.

“Shemaroo is one of the largest post facility in India to install the EditShare XStream EFS solution. Such workflows are critical for the future of post-production in India, as they are cost-effective, delivers guaranteed high B/W output and high processing power. The technology is completely secure with all the logs and guarantees a complete peace of mind”, stated Shailesh Parab, Director of Cineom Broadcast India Limited.

“The use of a shared storage effectively with content and project share on network eliminates the copy paste time and thereby increasing the efficiency. One can manage large amount of media effortlessly with easily searchable, software-defined storage and devices”, informed Priyan Parab, Assistant Manager, Business Development at Cineom, who headed this entire project.

EditShare is a technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV, and film industries. Editshare's ground-breaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and Lightworks - the world’s first 3-platform (Windows/OS X/Linux) professional non-linear video editing application.

“The high-performance XStream EFS platform with Flow MAM embeds smart media tools that allow us to deliver our content in the multiple formats required by our business partners, with the scalability and reliability to support our significant business demands,” said Aneri Savla, Asst. Vice President, Studio, Shemaroo.

Shemaroo has over 80+ clients and users seamlessly operating the MAM system.