Canon India demonstrates its prowess in the Cinema segment at Broadcast India Show 2020

Thursday, October 29, 2020 Canon India, one of the leading innovators in the imaging and printing space, showcased the new Cinema EOS C70 at the renowned Broadcast India Show 2020. Organised virtually for the first time, BI Show 2020 is one of the leading industry platforms to showcase next-gen broadcast technologies. With the theme ‘In focus, In Demand’, the event will feature a good mix of technical sessions, technology showcase & networking from 29th to 31st October 2020.

 Sharing a keynote message on the opening day, Mr. Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd. reiterated the brand’s increasing focus on the cinematography and videography segments for an ingenious filming experience. The recently launched Cinema EOS C70 is a step towards addressing the evolving needs of the cinema & broadcasting professionals in the country. The EOS C70 comes equipped with powerful imaging features, advanced connectivity and flexibility in a very compact form factor that is sure to appeal to a wide audience base.

 Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd. said, “As one of the most opportune platforms for the broadcasting and cinema industry, Broadcast India show has always enabled us to showcase the best of our broadcast technologies and connect with a wide array of audience. Since extraordinary times require a change in approach and to keep the show running, we are excited to be part of the first-ever virtual edition of Broadcast India Show 2020. The broadcast industry has been witnessing several transformations in recent times and it is extremely crucial for filmmakers to be attuned with the latest trends and technology. At Canon, we endeavour to bring our valuable customers closer to the very best imaging solutions that provide innovation par excellence. Through the showcase of our cinema and broadcasting solutions, especially the new Cinema EOS C70, we want to enable our customers to have an immersive filmmaking experience and inspire creativity in visual storytelling.”

 He further added, “Building upon the positive response received in the previous editions of BI Show, we are delighted to mark yet another milestone in our association with the premium platform. Along with showcasing our products and solutions, we aim to create a stronger connect with imaging enthusiasts and get first-hand feedback from the industry.”

 Mr. C Sukumaran, Director, Consumer System Products and Imaging Communication Products, said, “We are elated to be a part of the first-ever digital edition of the Broadcast India Show and witness the future of broadcasting technology. Year on year, this has served as an ideal platform for us to showcase our best product innovations and engage with our audience. At Canon, we have aimed to consistently introduce best-in-class products with path-breaking technology that caters to the evolving needs of our consumers and offers them a delightful experience. In line with the same, the highlight for us at this year’s BI Show is the showcase of the brand-new Cinema EOS C70, which is the very first Cinema EOS to feature an RF mount, opening a myriad of possibilities for creative cinematography. Furthermore, we will also be showcasing the entire portfolio of Cinema products and live technical sessions will be facilitated by technical experts. With our participation at BI Show, we look forward to gain audience perspective and provide the filmmakers and cinematographers of today with innovative solutions that further enable them to push the boundaries of creative expression.”

 Additionally, Canon India is also conducting a Digital Masterclass during the show with Canon’s Cinema EOS Ambassador and renowned wildlife photographer, Alphonse Roy on October 29. Having extensive knowledge and experience in the field, Mr Roy will be sharing his insights around the topic, ‘Is HDR the future?’

 Featuring a 4K Super 35mm CMOS DGO (Dual Gain Output) sensor, the EOS C70 can capture high-image-quality 4K video in 4:2:2 (10-bit) colour that delivers rich gradation, even in environments which demand high dynamic range. Moreover, the camera is equipped with the DIGIC DV7 image-processing platform capable of high-speed processing, enabling users to record high-frame-rate 4K/120P video to UHS-II standard SD cards.

 About Canon Group

 Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)

 About Canon India

 Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging products and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people and over 850 channel partners. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 633 towns covering 18,957 PIN codes across India - which comprises of 250+ Camera collection points, 16 Camera repair centers, 279 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of September 16, 2020).

 In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Printers, Document and Cheque Scanners, Digital Cameras, DSLRs, Cinematic Imaging Products catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs.