Prime Focus Technologies’ AI platform, CLEAR™ Vision Cloud now combines Technology and Consulting to make AI work for you

Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced new features in its AI platform that help solve real world business problems of TV Networks, Studios and Direct to Consumer businesses. A native media recognition AI platform, CLEAR Vision Cloud works because of its perfect combination of both technology and consulting to solve real use cases for clients.

  • Technology platform that combines best-of-breed third party AI (Microsoft, AWS, IBM Watson and Google engines) and PFT developed Vision Cloud AI models to provide both high quality data & actionable data

  • Consulting to enable suitable learning to AI models for unique enterprise content, alter the Vision Cloud models to adjust specifics & sharpen the tools to make decisions that meet specific business needs of the client

“While there are many reasons for the industry not holistically embracing AI, ranging from “demos are great, but do not work for my content” and “data is not accurate enough to use efficiently”, to name a few, at PFT, it is our mission to make AI work for our customers. We combine our Technology platform and Consulting to provide AI Data and AI Action Toolkits to deliver outcomes for real business problems,” said Ramki Sankaranarayanan, Founder and Global CEO, Prime Focus Technologies.

With a decade of experience in managing content supply chain processes in M&E industry and deployment of AI for our own Media Services delivery, we have learnt a lot. We continue to leverage this expertise in building additional use cases to make AI work for our customers. While the expectation from AI in M&E now is to solve for accuracy alone, we have gone a step further and also tried to solve for actionability.

CLEAR Vision Cloud’s updated data pack offers its customers AI Metadata at three levels — a. Basic Metadata b. Advanced Metadata c. Premium Metadata, allowing clients the option of modularly deploying the requisite intelligence for the use case in hand. In addition, the data pack choices include Video Comparison, Transcripts and Compliance data. The high quality, usable AI data is brought alive by PFT’s patented, Machine Wisdom layer that imparts cognitive benefits — it helps synthesize data and provides data in a context. Think of Vison Cloud as an AI platform with a human brain!