REPOSITIONING FOR 2021 – THE IABM TECHNOLOGY AND TRENDS ROADMAP HELPS DETERMINE YOUR FUTURE DIRECTION

It goes without saying how embracing newer technologies kept our industry “on-air” during 2020. So what will be the new norm in 2021? The first step to establishing some sort of direction is to understand the direct affects of COVID over the past year on technology and trends. For example, pretty much everyone jumped into cloud and learned that it isn’t as scary for live and remote operations as many were concerned about. The use of off-theshelf collaboration tools works – perhaps not ideal, but keep our media factories running. Business teleconferencing tools, built-in cameras within mobile devices and webcams permitted work from home



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Brands at Broadcast India 2020 - Digital Edition

‘Partners in Excellence’ Brands at Broadcast India 2020 - Digital Edition